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    Transparent Messaging Costs

    SMS & Messaging Fees

    Carrier, verification, and messaging fees may apply depending on your country and usage. We believe in complete transparency so you can manage your studio's budget effectively.

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    SMS Calculator

    Type a message to see segments and cost. Adjust volume for monthly estimates.

    GSM-70 / 160
    GSM-7
    GSM-7 extended
    Unicode (UCS-2)
    Characters
    0
    Segments
    1
    Remaining
    160
    Rate per segment$0.0249
    SMS cost (1 seg)$0.0249
    + Carrier fees (est.)$0.0065 – $0.0100
    Per message total$0.0314 – $0.0349
    incl. phone number fee ($6.30/mo)$0.0314 – $0.0349
    Monthly volume estimate
    Messages / mo30
    SMS charges
    $0.75
    30 segments
    Total (SMS + carrier)
    $0.94 – $1.05
    excl. number fee
    Including phone number fee ($6.30/mo): $7.24 – $7.35

    GSM-7 = 160 chars/segment (153 in multi-part). UCS-2 triggered by emoji or special Unicode = 70 chars/segment (67 in multi-part). Extended GSM-7 chars (€ { } [ ] ~ \ |) count as 2. Carrier fees passed through at cost. Number fee: $6.30/mo Basic · $4.20/mo Pro.

    Why SMS Fees Exist

    SMS delivery relies on telecom carriers and infrastructure providers. These networks charge per message to route and deliver texts securely, depending on the destination and message type.

    Outbound SMS

    Standard text messages sent to your clients for booking confirmations, reminders, and marketing.

    Inbound SMS

    Replies from your clients. Some carriers charge a small fee to process incoming messages to your virtual number.

    Toll-Free Verification

    A one-time or monthly compliance fee required by carriers to verify your business and prevent spam filtering.

    Voice Calling Usage

    Minutes used when making or receiving voice calls through your dedicated studio tracking number.

    Toll-Free Verification

    Carriers now require businesses to verify their sending numbers. This compliance step is critical to ensure your booking reminders and updates actually reach your clients.

    Benefits of Verification

    • Faster delivery speeds across all major networks
    • Better trust scores with telecom providers
    • Significantly reduced filtering and spam blocking

    Ways to Reduce SMS Costs

    Keep your communication budget efficient by following these best practices for studio messaging.

    Use automation wisely — only send necessary reminders.

    Avoid duplicate reminders (e.g., don't send an SMS if they already confirmed via email).

    Use email for non-urgent updates and newsletters.

    Segment your contacts properly for marketing campaigns.

    Verify your phone numbers to improve deliverability and avoid retry charges.

    Frequently Asked Questions

    Everything you need to know about messaging fees.

    Messaging Built for Modern Studios

    Experience reliable communication, automated reminders, and completely transparent billing with Flo.

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